Platinum Rides was founded, setting out to provide a superior limousine experience with a focus on luxury and professionalism.
Toronto's Premier Luxury Limo Service Since 2013.
Toronto’s Premier Luxury Limo Service Since 2013.Platinum Rides started with a single Chrysler 300 in 2013. That was it — one car, one driver, and a straightforward belief that Toronto deserved a limo service that actually did what it promised. No shortcuts on the vehicle, no cutting corners on the service, no excuses when something did not go right. Just show up on time, in a clean car, dressed properly, and treat every client like their time and their occasion matter. That was the standard from day one and it has never changed.
What has changed is everything else. Twelve years later, Platinum Rides founder Shehroz Malik runs a 27-vehicle fleet that includes four Rolls-Royce models, a Mercedes-Maybach S 580, stretch limousines, Mercedes Sprinter vans, and party buses for up to 56 passengers. The clients who once booked that Chrysler 300 for airport runs now book Rolls-Royce Phantoms for their children’s weddings. The word-of-mouth reputation that grew from those early bookings eventually reached Toronto’s banks, financial institutions, law firms, and major corporations — companies whose executives travel frequently and whose standards for ground transportation are exactly as high as you would expect. Today, Platinum Rides serves some of the most recognisable corporate names in Canada, handling their executive airport transfers, client entertainment vehicles, and VIP arrivals with the same professionalism that earned their trust in the first place.
From One Car to 27 — The Platinum Rides Story
Starting with a Chrysler 300 was not a limitation — it was a foundation. Every detail of how Platinum Rides operates today was learned in those early years: how to handle a 4am airport departure without a single complaint, how to coordinate a wedding day across multiple venues without the couple ever noticing a logistics problem, how to meet an international executive at Pearson who has just stepped off a fourteen-hour flight and needs to feel genuinely looked after rather than merely transported. Those experiences, repeated across thousands of bookings, are what Platinum Rides is built on.
The fleet grew one vehicle at a time as the client base and the reputation grew. Each addition was chosen deliberately — not to fill a price point or match a competitor, but because a genuine client need existed and the right vehicle could serve it properly. The Rolls-Royce Ghost came when corporate clients began asking for something that could make the statement their business required at VIP arrivals. The Phantom followed when wedding clients wanted the definitive grand entrance. The Phantom Two-Tone — one of the only chauffeur-available Two-Tone Phantoms in the GTA — came because Shehroz understood that some clients want something genuinely unique, not just expensive. The stretch limousines, Sprinter vans, and party buses came because a company that only serves the top of the market is not actually serving Toronto — it is serving a very small part of it.
Today Platinum Rides serves all of it. The bank executive who needs a Maybach at Pearson at 6am and the group of twenty-two friends heading to a bachelorette party in a limo bus on Saturday night receive the same standard of service, the same flat-rate pricing, and the same professional presentation. That is what it means to be a genuine full-service luxury transportation company rather than a fleet of cars with a booking form.
Our 27-Vehicle Fleet
Every vehicle in the Platinum Rides fleet was chosen because it is genuinely the best option for a specific client need. Flat-rate luxury limo service Toronto clients count on, from airport limo Toronto transfers to wedding limo Toronto arrivals to corporate limo Toronto accounts.
Rolls-Royce Fleet: Rolls-Royce Ghost, Phantom 8 Series, Phantom Two-Tone (one of the only chauffeur-available Two-Tone Phantoms in the GTA), Rolls-Royce Cullinan, and the 1960 Silver Cloud II. Five Rolls-Royce models. Platinum Rides is the only limo company in the GTA with all five. Flat-rate pricing on all Rolls-Royce bookings.
Ultra-Luxury Sedan: Mercedes-Maybach S 580, the preferred executive sedan for Toronto’s banking and corporate community. From $750.
Luxury Sedan: BMW 750i, Executive Lounge seating and Sky Lounge LED roof for clients who want quiet executive presence.
Luxury SUVs: Cadillac Escalade, Chevrolet Suburban, GMC Yukon XL, seating up to 7 passengers with full luggage capacity. From $110/hr.
Stretch Limousines: Lincoln MKT Stretch, Lincoln Navigator Stretch, Hummer H2 Stretch, Toronto’s most complete stretch limo selection for bachelorette parties, proms, weddings, and celebrations. From $400/hr.
Mercedes Sprinter Vans: Corporate Style, Limo Style, and Jet Interior, 7 to 14 passengers across three configurations for corporate groups, wedding parties, and long-distance team travel. From $400/hr.
Party Buses and Coaches: 22, 28, 34, and 44-50 passenger party buses, 23 and 27 passenger mini-coaches, and 56-passenger highway coach, every group size covered with LED lighting, premium sound, and a professional chauffeur. From $550.
Why Clients Stay With Platinum Rides
The clients who booked Platinum Rides in 2013 and 2014 are still booking today. That is the clearest measure of what the company has built. Repeat bookings and referrals have always been the primary source of new business — not advertising, not promotional pricing, not gimmicks. A bank’s travel coordinator books Platinum Rides for one executive airport transfer, the executive mentions it to a colleague, the colleague books for a client entertainment evening, the client asks for a card for their daughter’s wedding. That is how a company grows when the service is genuinely good.
What keeps clients coming back is straightforward: the vehicle is always exactly as presented, the chauffeur is always on time and professionally dressed, the price is always what was agreed, and if anything ever goes wrong Shehroz personally makes it right. That personal accountability — the fact that the founder of Platinum Rides is reachable and responsible for every booking — is something that larger impersonal fleet operators simply cannot offer.
Malik – Founder of Platinum Rides
Shehroz Malik founded Platinum Rides in Toronto in 2013. This Toronto limo company was founded in 2013 with a single vehicle and a commitment to build luxury chauffeur service Toronto, Mississauga, Scarborough, and Greater Toronto Area clients could rely on. Over thirteen years he has built Platinum Rides into the GTA's most complete luxury chauffeur fleet, 27 vehicles, five Rolls-Royce models, and a client base that includes some of Canada's most recognisable corporations, financial institutions, and families. He remains personally involved in every aspect of the toronto limo service Platinum Rides provides.
Our History
Platinum Rides
Platinum Rides expanded its fleet, adding a range of deluxe vehicles to meet the growing demand for high-end transportation.
Platinum Rides introduced a personalized concierge services, ensuring that every customer receives a tailored and seamless luxury and comfortable limousine rental experience.
Platinum Rides expanded geographic coverage across Ontario with Rolls-Royce, Maybach, and Sprinter long-distance service from Toronto to Ottawa, Montreal, Windsor, and all major provincial corridors. One fleet, one standard, province-wide.
Who We Serve
Over more than a decade of operation, Platinum Rides has built a client base that reflects the full diversity of Toronto’s extraordinary city.
Our corporate clients include some of Canada’s largest banks and financial institutions, Bay Street law firms, consulting practices, technology companies, and private family offices whose principals travel by professional chauffeur as a matter of standard practice.
Our wedding clients range from intimate ceremonies to grand multicultural celebrations — Italian weddings in Woodbridge, South Asian wedding processions in Brampton, Persian celebrations in North York, Chinese weddings in Markham, Tamil ceremonies in Scarborough — every cultural tradition in the GTA represented in our booking history. Our entertainment and production clients include music video directors, recording artists, commercial production companies, and luxury brand campaigns who come to Platinum Rides specifically because the Rolls-Royce Phantom Two-Tone and Ghost deliver visual results that no other vehicle can match.
Beyond the GTA, Platinum Rides serves all of Ontario’s major cities and corridors — Ottawa, Kingston, Waterloo, London, Windsor, Sarnia, Barrie, Muskoka, Huntsville, Niagara Falls, Hamilton, and the full Toronto to Montreal long-distance corridor. When a bank’s executive team needs ground transportation for a multi-city Ontario roadshow, or a family needs vehicles coordinated across three different Ontario cities for a destination wedding weekend, Platinum Rides handles the full operation from one number.
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Frequently Asked Questions
Platinum Rides was founded in Toronto in 2013 by Shehroz Malik. The company started with a single vehicle and has grown into a 27-vehicle fleet serving corporations, weddings, events, and clients across Ontario and Montreal.
Platinum Rides operates 27 vehicles: five Rolls-Royce models including the Rolls-Royce Ghost, Phantom 8, Phantom Two-Tone, Cullinan, and Silver Cloud II, Mercedes-Maybach S 580, BMW 750i, Cadillac Escalade, Suburban, Yukon XL, three stretch limousines, three Sprinter configurations, four party bus sizes, and two coach sizes up to 56 passengers.
Yes. Bay Street banks, financial institutions, law firms, and corporations rely on our corporate chauffeur Toronto service. Monthly invoicing and priority scheduling available.
Limo service Toronto and toronto limo service across the GTA and Ontario is our primary area. Toronto to Montreal long-distance available. The most complete limousine service Toronto offers. We also serve Ottawa, Kingston, Waterloo, London, Windsor, Sarnia, Barrie, Muskoka, Huntsville, Niagara Falls, Hamilton, and Montreal long-distance.
Call 1-888-921-1116 any time, 24/7. Email info@platinumrides.ca or book online at platinumrides.ca/reservation/. Available 24 hours a day, 7 days a week since 2013.
About us
Book With Platinum Rides Today
From that first limo service Toronto booking in 2013 to five Rolls-Royce models, a Mercedes-Maybach S 580, and 27 vehicles serving Bay Street banks, South Asian baraat processions in Brampton, Italian weddings in Vaughan, Persian celebrations in North York, Chinese weddings in Markham, multicultural wedding celebrations across the Greater Toronto Area and Ontario, and Toronto to Montreal long-distance runs, Platinum Rides has been built one booking at a time. Call 1-888-921-1116 or book online at platinumrides.ca/reservation/.
Available 24/7 — Toronto, GTA, Ontario-wide, and Montreal
Platinum Rides — Founded in Toronto in 2013 by Shehroz Malik. Started with one car. Now serving Toronto’s banks, corporations, weddings, and events with a 27-vehicle fleet across Ontario and Montreal.